Startup & Business Advisory

Good to Great.
Idea to Business.
Your Growth, Our Catalyst.

We empower startups, founders, and growing businesses with strategic consulting, financial expertise, business planning, fundraising advisory, compliance, and scalable growth solutions — backed by decades of corporate experience.

  • Chartered Accountant–led practice
  • 26+ years of corporate finance experience
  • Bhubaneswar, Odisha — serving clients across India
G2
Idea
Fund
Growth
Compliance
Structure
Scale
Advisory
Strategy
About G2 Catalyst

Partners to founders — from idea to scale.

G2 Catalyst is a boutique advisory firm built around a simple belief: great businesses aren't lucky — they're catalyzed. We combine 26+ years of corporate finance rigor with a founder's sense of urgency to turn ambitious ideas into resilient, fundable, scalable companies.

Startup Consulting
Strategic Planning
Financial Advisory
Corporate Structuring
Compliance
Growth Strategy
Fundraising Support
CFO Advisory
G2 Catalyst advisory team collaborating with founders across industries
G2 Catalyst
Advisory · Bhubaneswar
Built by operators, for founders.

We don't hand you a deck and disappear. We sit at your table — through first hire to first raise to first million in revenue.

CA-led practice
26+ years
of corporate & advisory depth
Services

An integrated stack for every stage.

Sixteen advisory practices, one accountable team. Engage a single service, or wire us in as your fractional finance and strategy function.

Startup Registration

Entity setup, DPIIT, tax IDs — get incorporated the right way.

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Business Planning

Investor-grade plans that map strategy to milestones.

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Financial Modelling

Dynamic three-statement models built for scrutiny.

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Investor Readiness

Data room, pitch, term sheet — ready before the first meeting.

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Fundraising Advisory

From seed to Series B — introductions, positioning, closing.

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Business Valuation

Defensible valuations for raises, ESOPs and transactions.

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Tax Advisory

Structuring and planning that keeps more capital in the business.

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Compliance

Statutory, ROC, and regulatory — proactive, not reactive.

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Virtual CFO

Board-level finance leadership without the full-time cost.

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Risk Management

Identify, price and mitigate the risks that matter most.

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Corporate Structuring

Holding, IP and cross-border structures that scale with you.

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Process Improvement

Operational rigor that unlocks margin and velocity.

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Growth Strategy

Go-to-market, unit economics and expansion playbooks.

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Due Diligence

Buy-side and sell-side DD executed with institutional depth.

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IT Consulting

Strategic technology guidance, cloud solutions, cybersecurity, and IT infrastructure planning tailored to your business goals.

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Social Media Optimization

Grow reach and reputation across social platforms with a data-driven content, engagement and analytics strategy.

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The Startup Journey

From spark to global success.

Wherever you are on the arc, we plug in — and stay through the next inflection.

1
Idea
2
Validation
3
Company Formation
4
Fundraising
5
Growth
6
Scaling
7
Expansion
8
Global Success
Why Choose Us

Advisory that compounds.

Eight reasons founders trust us with the decisions that define their next decade.

26+ Years Corporate Experience

Deep bench of enterprise finance and strategy.

Chartered Accountant Leadership

Founder-led practice with unmistakable rigor.

End-to-End Advisory

One partner from incorporation to exit.

Startup Focused

Frameworks built for velocity and capital efficiency.

Strategic Thinking

Board-quality clarity on the decisions that matter.

Financial Excellence

Models and controls that stand up to any diligence.

Long-Term Partnership

We measure success in your third round, not our first invoice.

Proven Corporate Depth

The playbooks of scaled enterprises, applied to startups.

Industries

Sector fluency, portfolio-wide.

Advisory grounded in the operating realities of the industries we serve.

Technology
Healthcare
Manufacturing
FinTech
Education
Retail
Food
Agriculture
Real Estate
D2C
SaaS
AI
CA Dayanidhi Harichandan, Founder of G2 Catalyst
26+ Years Experience
CA Dayanidhi Harichandan
Founder · Chartered Accountant
Meet the Founder

A career built on rigor, results and relationships.

G2 Catalyst is led by CA Dayanidhi Harichandan, a Chartered Accountant with more than 26 years of experience across corporate finance, accounting, controllership, taxation and business advisory. His work has spanned financial reporting and controls, statutory and tax compliance, cost and cash-flow management, and advising business owners on structure, funding readiness and growth decisions. G2 Catalyst was founded to bring that same standard of financial discipline to founders and small businesses that usually cannot access it in-house.

Expertise
  • Corporate Finance
  • Fundraising & M&A
  • Strategy & Growth
  • Compliance & Risk
Credentials
  • Chartered Accountant (CA)
  • 26+ Years Corporate Experience
  • Board & Committee Advisory
  • Cross-border Structuring
Experience timeline
2000
Qualified Chartered Accountant
2007
Corporate finance leadership
2016
CFO & board advisory mandates
2026
Founded G2 Catalyst
How we work

A clear, documented process.

No open-ended retainers or vague deliverables. Every engagement is scoped in writing before it starts.

1. Free 30-minute consultation

A candid conversation about where your business is, what you're solving for, and whether we're the right fit. No cost, no obligation.

2. Written scope and fee

You receive an engagement letter setting out deliverables, timelines, responsibilities and fees before any work begins.

3. Delivery with a single point of contact

Work is delivered to agreed milestones — financial models, filings, plans or CFO reporting — with one accountable advisor throughout.

4. Ongoing review

Retainer clients get monthly reporting and a review call; project clients get a handover pack and a follow-up session.

Contact

Let's map your next inflection.

Book a complimentary consultation — no decks, no pitches, just a candid look at where you're headed.

G2 Catalyst office

Reach us directly — we reply to every enquiry within one business day.

Free 30-min strategy call

Bring a question. Leave with three concrete next steps and a shortlist of the risks to watch.

FAQ

Answers founders ask us most.

End-to-end advisory for founders and growing businesses — startup registration, business planning, financial modelling, fundraising, virtual CFO, tax and compliance, corporate structuring, growth strategy, IT consulting, and social media optimization.

Early-stage founders, growth-stage startups, and established SMEs looking for strategic clarity, capital, or operating rigor. We work across sectors — technology, SaaS, D2C, FinTech, healthcare, manufacturing, and more.

Book a slot through the scheduling link. It's a no-obligation call to understand your context, discuss what you're solving for, and map out how we could help. You leave with a few concrete next steps, whether or not you engage us further.

It depends on scope — a fundraising or business-planning engagement usually runs 8–16 weeks, while Virtual CFO and compliance retainers are ongoing monthly relationships. We agree on scope, milestones, and duration upfront.

Most engagements are either a fixed fee tied to defined deliverables or a monthly retainer for ongoing work. Fundraising mandates include a success fee. Every engagement letter is transparent about scope, fees, and payment schedule.

We work across technology, SaaS, AI, FinTech, healthcare, manufacturing, retail, D2C, food, agriculture, education, and real estate. Our approach adapts to sector-specific unit economics, regulations, and capital markets.

Book a free 30-minute strategy call or send us a note through the contact form. We'll respond within one business day to align on next steps.

Yes. Anything you share — during a consultation, through the contact form, or in a formal engagement — is treated as strictly confidential and protected by professional confidentiality standards and, where applicable, a mutual NDA.